10 Popular HubSpot Service Hub Alternatives to Try in 2025

HubSpot Service Hub might be a popular choice, but it's not the only option. A growing number of businesses are seeking alternatives that address its limitations and offer a more tailored experience.

From startups seeking cost-effective solutions to enterprises requiring advanced integrations and robust analytics, this guide presents the 10 most popular HubSpot Service Hub alternatives for 2025. Explore their key features, pricing structures, and unique advantages to find the perfect fit for your specific needs and goals.

Why Look for an Alternative to HubSpot Service Hub?

If your business belongs to a highly specific niche or is aiming to improve customer service efficiency above all other aspects, you’ve probably faced the following shortcomings of HubSpot Service Hub:

Poor customization options

Many users are dissatisfied with the lack of flexibility in customizing the customer portal, which makes it challenging to tailor the system to specific needs. One reviewer noted that customers couldn't even see who was servicing their requests or embed images in messages [*].

High pricing for add-ons

HubSpot’s pricing model is another pain point, especially for small and mid-size businesses. Many useful features are locked behind additional paid subscriptions or higher tiers, making it expensive to access even basic functions [*].

Lack of essential features

Despite being connected to the HubSpot CRM software, the Service Hub has been criticized for lacking essential support features. One user commented that the tool is "clunky" and lacks many necessary features for service management, with competitors offering better alternatives for a lower price [*].

Workflow inefficiencies

Users report that managing support workflows, like moving emails into tickets, is cumbersome. This creates unnecessary duplication and noise in the system, adding complexity to efficiently managing customer tickets [*].

Inconsistent customer support

While some users appreciate HubSpot’s integration with other tools, many find the support inconsistent. The platform’s limitations and slow responses to technical issues can be frustrating for users who face complex challenges [*].

1. Kustomer

Kustomer is an advanced customer service CRM platform designed to help businesses manage all customer interactions in one place. Known for its strong AI capabilities and omnichannel support, Kustomer enables companies to provide seamless and personalized customer service across multiple channels, including email, social media, live chat, and phone.

The platform also offers tools for real-time reporting, customer segmentation, and knowledge base integration, making it highly customizable for businesses of all sizes.

Key Features

• Omnichannel support: Kustomer consolidates all customer interactions from multiple channels, including email, chat, SMS, and social media, into a single interface. This ensures that agents can track and respond to queries without losing context across platforms.

• AI-powered automation: The platform uses AI to automate routine tasks such as categorizing inquiries and handling common customer requests via chatbots, reducing response times and allowing agents to focus on more complex issues.

• 360-degree customer view: Kustomer provides a detailed timeline of customer interactions, allowing agents to access past conversations, purchase history, and feedback, which helps personalize customer support and improve satisfaction.

• Customizable workflows: Businesses can tailor workflows to suit their specific processes, enhancing efficiency and ensuring customer service aligns with business goals.

• Real-time analytics: Kustomer includes robust reporting features and tools, offering insights into customer support performance, agent productivity, and customer satisfaction metrics, allowing businesses to make data-driven improvements.

Why Do Companies Choose Kustomer Over HubSpot Service Hub?

Many businesses choose Kustomer over HubSpot Service Hub for several reasons, particularly ease of use, better omnichannel support, and superior automation capabilities.

Simpler and More User-Friendly Interface

While HubSpot Service Hub is part of a larger CRM ecosystem, many users find it clunky and not optimized for customer service tasks. Kustomer, on the other hand, provides an intuitive, user-friendly interface that allows customer service agents to easily navigate and manage tickets without extensive training. This simplicity makes it a great fit for small and mid-sized businesses that don’t have a dedicated IT team.

More Advanced AI and Automation

Kustomer’s AI-powered automation tools are highly praised for simplifying customer service workflows, including ticket routing, categorizing requests, and handling repetitive tasks through chatbots. While HubSpot offers marketing automation, Kustomer’s AI features are seen as more advanced and easier to implement, making it faster to streamline operations and improve customer satisfaction​.

360-Degree Customer View

Kustomer provides a complete view of all customer interactions across multiple channels—email, social media, chat, and phone—in a single dashboard. This gives agents deeper insights into the customer journey, allowing them to provide more personalized support. HubSpot Service Hub also offers CRM integration, but many users find that it lacks the depth of customer visibility that Kustomer offers​.

Omnichannel Support with Seamless Integration

Kustomer allows businesses to manage customer interactions across multiple channels (e.g., email, social media, chat, SMS) all from one place. HubSpot Service Hub supports omnichannel communications but often requires additional integrations and add-ons, making it more cumbersome and expensive to manage​.

Better Pricing Flexibility

Kustomer’s pricing model is generally more affordable and transparent compared to HubSpot, especially for businesses that only need customer service functionality. HubSpot is often considered costly, particularly as it requires additional fees for features like advanced automation and customization. Kustomer, by comparison, offers a more straightforward pricing structure without the need for extra add-ons​.

Here is What Real Users Are Saying About the Benefits of Kustomer

• Simplicity and ease of use: Kustomer is often praised for its simple and intuitive interface, which makes it easy for users to navigate and manage customer interactions without needing extensive technical knowledge. Many users highlight the ability to view key ticket details clearly, which enhances workflow efficiency [*].

• Effective task management and customer communication: Users find Kustomer effective for tracking tasks and managing customer communication across various channels. The platform simplifies sending emails, updating tickets, and handling customer inquiries, which improves the customer service experience [*].

• Intuitive user interface: Kustomer’s user-friendly design is appreciated by users who need to handle multiple tickets and chats daily. Shortcuts for quick responses and easy navigation between customer interactions boost productivity [*].

• Comprehensive omnichannel support: Kustomer’s integration with multiple communication channels, such as email, chat, and social media, is highly valued. Users mention that managing all interactions in one place helps reduce the hassle of switching between different platforms [*].

• AI-powered automation: Kustomer’s automation features, including AI-driven chatbots and workflow automation, are frequently highlighted to help reduce manual tasks and improve response times. This automation leads to more efficient customer support operations [*].

2. Salesforce Service Cloud

Salesforce Service Cloud is a cloud-based CRM platform that enhances customer support operations. It provides businesses with powerful tools for managing customer inquiries, automating workflows, and improving overall customer experience.

Service Cloud integrates seamlessly with other Salesforce products, offering a unified solution for sales, service, and marketing teams. This platform excels in scalability and customization, making it ideal for businesses of all sizes. Its advanced AI features, such as Einstein AI, help predict customer needs and automate routine tasks, improving agent efficiency and reducing response times.

Key Features

1. Omnichannel support: Salesforce Service Cloud allows businesses to manage customer interactions across multiple channels, including email, phone, social media, chat, and SMS. This ensures customers can reach support via their preferred methods, and agents can view all communications in one dashboard.

2. Einstein AI: Salesforce’s built-in AI tool, Einstein, helps automate tasks such as case routing, provides predictive insights, and offers recommended next steps for agents, improving response times and customer satisfaction.

3. Customizable workflows: Service Cloud provides highly customizable workflows, allowing businesses to automate and streamline processes like ticket assignment and escalation based on their specific requirements.

4. Service analytics and dashboards: The platform features robust reporting tools that allow users to monitor key performance indicators (KPIs), customer satisfaction metrics, and agent productivity in real time through customizable dashboards.

5. Knowledge base integration: Service Cloud integrates with a comprehensive knowledge base that allows agents to quickly access information, FAQs, and documentation. This empowers customers with self-service options and helps agents resolve issues faster.

Why Do Users Like Salesforce Service Cloud?

• Easy to use and simplifies sales team workflows

• Highly customizable, fits various business needs
  

• Helps manage customers and automate tasks
  

What Are Some Limitations of Salesforce Service Cloud?

• High costs with hidden fees

• Slow responses and unhelpful customer service

• Complicated and not user-friendly

Pricing

Salesforce’s Starter plan begins at €25 per user per month and provides basic CRM software features. The Professional plan is priced at €80 per user per month, offering a complete service CRM.

The most popular, the Enterprise plan, costs €165 per user per month with advanced customization options. The Unlimited plan, with full CRM power, costs €330 per user per month. All plans are billed annually.

3. Zendesk Support Suite

Zendesk Support Suite is a robust customer service platform designed to streamline customer interactions across multiple channels, such as email, social media, live chat, and phone. It offers businesses a scalable and customizable solution to enhance customer experience.

Known for its user-friendly interface, Zendesk enables customer support teams to manage tickets efficiently and collaborate in real time. With powerful automation features and integrations, Zendesk helps businesses reduce response times and improve support team productivity.

Key Features

• Omnichannel support: It seamlessly manages customer inquiries across channels such as email, chat, phone, and social media.

• Customizable chat widgets: Businesses can personalize their chat widgets with options to change the appearance, add automated greetings, and collect customer information upfront.

• Automation and AI: Zendesk includes AI-driven automation to streamline repetitive tasks like ticket routing and customer queries. It also features chatbots to handle common issues, helping reduce manual workload and improving response times​.

• Advanced reporting and dashboards: It offers over 20 built-in reports and customizable dashboards, allowing businesses to monitor support metrics such as response times, resolution rates, and customer satisfaction in real time.

• Extensive integrations: Zendesk integrates with over 700 third-party apps, including Salesforce, Slack, and Google Analytics.
  

Why Do Users Like Zendesk Support Suite?

• Easy to use and learn for new users

• Helps track sales and keep deals organized

• Customizable and integrates well with other software

What Are Some Limitations of Zendesk Support Suite?

• Long-term use is difficult due to unresolved bugs

• Support is slow, and account issues take too long to fix

• Losing access to customer data after trial with no response from support

Pricing

Zendesk’s Build Your Own plan starts at $19 per agent/month and is tailored for small businesses to create custom solutions. The Suite Team plan, priced at $55, includes out-of-the-box tools for seamless customer service.

For more advanced capabilities, the Suite Growth plan costs $89, and Suite Professional is $115 per agent per month, providing powerful collaboration tools and analytics.

4. Freshdesk

Freshdesk is cloud-based customer support software designed to help businesses manage customer interactions efficiently. It offers a wide range of features, including multi-channel support, ticket management, and automation, making it suitable for companies of all sizes—from startups to large enterprises.

Freshdesk simplifies customer service by unifying support across channels like email, social media, phone, and chat, helping businesses provide faster and more personalized customer experiences.

Key Features

• Multi-channel support: Freshdesk enables businesses to manage customer interactions from various channels (email, phone, chat, and social media) in one unified platform.

• Ticket management system: Freshdesk automatically converts customer inquiries into tickets, allowing agents to track, prioritize, and resolve them efficiently.
  

• Automation tools: The platform includes features that handle repetitive tasks, such as ticket assignments and follow-up reminders.
  

• Self-service portal: Freshdesk offers a self-service portal where customers can find answers to common questions using a knowledge base, FAQs, and community forums, reducing the need for direct agent support.

• Reporting and analytics: It provides customizable reports and dashboards that track key metrics, such as response times and ticket volumes.
  

Why Do Users Like Freshdesk?

• Easy to navigate and manage customer queries
  

• Highly customizable and integrates well with other apps

• Streamlines processes with useful marketing automation tools

What Are Some Limitations of Freshdesk?

• Clunky interface and hard-to-navigate dashboard

• Unreliable customer support with slow response times

• Pricing adds up quickly due to essential features being extra

Pricing

Freshdesk offers a Free plan for up to 2 agents. The Growth plan is $15 per agent per month with more tools like reports.

The Pro plan is $49, and Enterprise is $79 per agent per month, adding advanced features like custom portals and security.

5. Gleen AI

Gleen AI is an advanced generative AI platform designed to enhance customer support by automating responses and performing actions on behalf of customers. It integrates seamlessly with existing help desk software and can unify fragmented knowledge sources to provide accurate, real-time answers.

Gleen AI is used across various industries to improve response times, reduce support workload, and increase customer satisfaction. The platform is especially known for its fast deployment and the ability to scale quickly.

Key Features

• Generative AI chatbot: Gleen AI uses advanced generative AI to answer customer queries and take actions, such as resolving support tickets or scheduling appointments, all within the same conversational interface.
  

• Unified knowledge base: The platform integrates knowledge from various sources—like help desks, FAQs, and product data sheets—into a single, easily accessible system.
  

• Quick deployment: Gleen AI can be deployed in as little as two hours and integrates smoothly with existing systems.
  

• Action bots: Gleen's Action bots can complete tasks on behalf of the customer, such as submitting requests or updating information, directly within the conversation, increasing efficiency and user satisfaction.

• Customizable for multiple functions: Gleen AI is not limited to customer support; it can also be used for sales, marketing, IT help desks and even HR.
  

Why Do Users Like Gleen AI?

• Response quality is excellent

• Easy to set up and provides detailed responses

• The customer support is excellent and very responsive

What Are Some Limitations of Gleen AI?

• The integration with Zendesk sometimes breaks due to updates

• Lacks features to improve conversion and average order value (AOV)

• Notifications and support activity emails could be improved

Pricing

Gleen offers various pricing plans based on a per-conversation model. The Free plan provides 50 AI-powered conversations per month at no cost, while the Basic plan charges $1 per conversation with unlimited usage.

The Standard plan is $1.20 per conversation, adding features like agent escalation. The Enterprise plan, at $1.50 per conversation, allows self-hosting on platforms like AWS or Google Cloud. Pricing is consumption-based, so you pay for what you use.

6. Help Scout

Help Scout is a customer support platform designed for small and medium-sized businesses that need an easy-to-use yet powerful help desk solution. It focuses on email-based support with features like shared inboxes, live chat, and a knowledge base.

Help Scout allows teams to collaborate effectively, ensuring timely responses to customer inquiries. Its simplicity and scalability make it a go-to choice for growing businesses that want to improve their customer support operations without the complexity of larger platforms like Zendesk.

Key Features

• Shared inboxes: Help Scout allows teams to manage multiple inboxes, ensuring that the right agents handle customer support emails efficiently.
  

• Automated workflows: The platform includes customizable automation tools that handle repetitive tasks such as ticket assignments and follow-up emails, freeing agents to focus on more complex inquiries.

• Knowledge base: Help Scout offers a self-service portal where customers can access answers to frequently asked questions (FAQs) and articles.
  

• Live chat support: The Beacon chat widget enables live customer support directly from your website, allowing customers to get real-time help.
  

• Reporting and analytics: Help Scout provides detailed reports and dashboards that allow businesses to track metrics like response times, customer satisfaction, and ticket volumes, helping improve overall support performance.

Why Do Users Like Help Scout?

• The interface is easy to use and clear

• Very simple and user-friendly communication tool

• Makes managing support tickets efficient

What Are Some Limitations of Help Scout?

• Saved replies are stripped of images when saved

• Slow system performance when handling many emails

• Support often gives pre-defined, unhelpful responses

Pricing

Help Scout offers three pricing plans based on contacts helped, not per user. The Standard plan starts at $75/month and includes 100 contacts, unlimited users, and core support features. The Plus plan costs $200/month, offering 250 contacts, advanced permissions, and more collaboration tools.

The Pro plan is $850/month, designed for larger teams with 1,000 contacts and additional security features like HIPAA compliance and dedicated account management.

7. Tidio

Tidio is an AI-powered customer service platform that combines live chat, chatbots, and email marketing tools to streamline communication and support for businesses. It enhances customer engagement by allowing companies to manage inquiries from various channels like websites, social media, and messaging apps.

Tidio’s easy-to-use interface and customizable chatbots make it a popular choice for businesses aiming to automate customer interactions while maintaining a personalized touch.

Key Features

1. Live chat and chatbots: Tidio offers real-time live chat support, allowing businesses to engage with customers directly from their website. The platform’s AI-powered chatbots can handle routine inquiries, freeing up agents for more complex tasks.

2. Omnichannel support: With Tidio, businesses can manage customer interactions across multiple platforms, including email, Facebook Messenger, and Instagram, from a single dashboard.
   

3. Automated ticketing system: Tidio’s built-in ticketing system helps businesses efficiently manage customer support requests by automatically assigning tickets to the right agents and tracking their status.

4. Email marketing integration: Tidio integrates email marketing features, including a drag-and-drop email builder, email templates, and segmentation options to optimize marketing efforts.

5. Advanced AI and customization: The system includes over 35 chatbot templates designed to automate tasks like lead generation, cart abandonment recovery, and product recommendations.

Why Do Users Like Tidio?

• The chatbot integration is fast; it starts working right away

• Offers a free plan with a lot of features

• The live chat boosts customer interaction and increases sales

What Are Some Limitations of Tidio?

• No refunds are offered if you're unsatisfied

• The support team has been unresponsive for days

• Poor HubSpot integration

Pricing

Tidio’s Starter plan is $29/month and includes 100 conversations, live chat support, and basic analytics. The Growth plan starts at $59/month and allows up to 2,000 conversations, advanced analytics, and additional features like custom branding.

The Plus plan begins at $749/month for larger businesses with a custom quota of conversations, dedicated account management, and API access. There is also a Premium plan at $2,999/month for businesses that need unlimited conversations and premium support.

8. Dynamics 365

Microsoft Dynamics 365 is a comprehensive CRM and ERP platform designed to streamline business processes and enhance customer relationship management. It integrates with other Microsoft products, such as Office 365 and Azure, making it a powerful tool for improving sales, marketing, and customer service operations.

With built-in AI and automation capabilities, Dynamics 365 helps businesses make data-driven decisions and optimize workflows. The platform is highly customizable and scalable, making it suitable for companies of all sizes, from small to large enterprises.

Key Features

• Omnichannel customer support: Dynamics 365 enables businesses to manage customer interactions across multiple channels, including email, phone, chat, and social media.
  

• AI-powered insights: With tools like Microsoft Copilot and predictive AI, Dynamics 365 helps businesses identify trends, predict customer needs, and automate case routing.

• Customizable workflows: The platform offers advanced customization options for workflows, allowing businesses to tailor sales pipelines and customer support to meet their specific needs.

• Integration with Microsoft tools: Dynamics 365 integration works with other Microsoft products, such as Office 365, Power BI, and LinkedIn Sales Navigator.
  

• Advanced reporting and dashboards: The platform allows businesses to create custom dashboards and track metrics like customer satisfaction, case resolution times, and overall performance in real time.

Why Do Users Like Dynamics 365?

• Easy to integrate with Microsoft tools like Outlook

• Great for automating sales processes and generating dashboards

• Real-time data access helps make confident decisions

What Are Some Limitations of Dynamics 365?

• The system is slow and complicated

• The interface is outdated and not user-friendly

• Reports are difficult to generate, and information is hard to access

Pricing

The Professional plan costs $50/user/month for basic features. The Enterprise plan is $105/user/month with advanced AI tools and multi-session support.

For a full, AI-powered experience, the Premium plan is $195/user/month, including integrated CRM and contact center solutions.

9. Zoho Desk

Zoho Desk is a cloud-based help desk solution that streamlines customer service processes. It provides a robust ticketing system, multi-channel communication, and automation tools, making it suitable for businesses of all sizes.

Zoho Desk integrates with other Zoho products (such as Zoho CRM) and popular third-party apps like Salesforce and Slack. Its intuitive interface and customization options allow companies to manage customer interactions more effectively, improving overall support efficiency.

Key Features

• Multi-channel support: Zoho Desk centralizes customer interactions from email, social media, chat, and phone into one interface.
  

• Advanced ticket management: Zoho Desk automates the assignment and tracking of customer inquiries and streamlines the resolution process by ensuring tickets are handled by the right agents promptly.

• Customizable workflows: Businesses can create custom workflows to automate routine support tasks such as ticket assignments, follow-ups, and escalations.
  

• Knowledge base: Zoho Desk’s knowledge base allows companies to create self-service portals where customers can find answers to common questions.
  

• AI-powered assistant: Zia, Zoho Desk's AI assistant, helps support agents by suggesting relevant articles and responses. It also provides predictive analytics to improve response times and customer satisfaction.

Why Do Users Like Zoho Desk?

• Easy to navigate and use, even for non-technical staff

• Streamlines customer support across multiple channels

• Provides a clear, customizable interface for managing tickets

What Are Some Limitations of Zoho Desk?

• Zoho support is terrible, and bugs are frequent

• Emails not being sent or received, with constant downtime

• Data loss issues during the trial

Pricing

Zoho Desk offers three main plans:

• The Standard plan costs €14/user/month and provides basic support features.

• The Professional plan costs €23/user/month and adds advanced collaboration tools.

• The Enterprise plan costs €40/user/month and offers AI features and more customization options. All plans are billed annually with no hidden fees.

10. Bitrix 24

Bitrix24 is an all-in-one business management platform that offers CRM, project management, and communication tools. It provides many features to help businesses streamline their operations, from managing customer relationships to tracking sales pipelines and automating workflows.

Bitrix24 is ideal for small to medium-sized businesses looking for a versatile solution that centralizes various business functions. With both free and paid plans, it can scale with your business as it grows, offering extensive customization options.

Key Features

• CRM and sales management: Bitrix24 includes a comprehensive CRM system that allows businesses to streamline contact and lead management.
  The system supports sales automation, making it easier for a sales team to track and close deals.

• Project and task management: This platform offers robust tools like Kanban boards, Gantt charts, and time tracking.
  

• Communication tools: Bitrix24 integrates instant messaging, video calls, and telephony. It also includes collaboration features like group chats and document sharing, enabling teams to collaborate seamlessly.

• Website and eCommerce integration: Bitrix24 provides a website builder with over 100 customizable templates, allowing businesses to create landing pages and online stores. It integrates with the CRM to capture leads directly from your website.

• Workflow automation: The platform allows businesses to automate repetitive tasks like email follow-ups, task assignments, and invoice generation, improving efficiency and reducing manual work.

Why Do Users Like Bitrix 24?

• Easy to customize for business needs

• The free version is great for task management

• Improves project management and team communication

What Are Some Limitations of Bitrix 24?

• Difficult to train staff and expensive to get support

• Custom reports and employee performance tracking are inadequate

• Poor customer service and limited functionality in key features

Pricing

The Free Plan includes basic collaboration and CRM tools. When it comes to paid plans, Bitrix 24 offers:

• The Basic Plan: $49/month for up to 5 users and includes additional features like a website builder

• The Standard Plan: $99/month for 50 users and adds marketing tools and more storage

• The Professional Plan: $199/month for 100 users and includes advanced features like HR tools

• The Enterprise Plan: starts at $399/month for larger teams and supports up to 10,000 users

Kustomer — The #1 HubSpot Service Hub Alternative

Kustomer is a top choice for businesses that want to improve their customer service experience, allowing teams to handle customer queries efficiently while offering detailed analytics for better decision-making.

Unlike HubSpot Service Hub, Kustomer is built to scale, which makes it an ideal solution for companies looking to grow without sacrificing customer satisfaction:

• Powerful omnichannel support that consolidates communication with customers and makes sure their questions don’t get lost and unanswered

• Advanced AI-driven automation that allow your agents to be more productive and focus on building relationships rather than tedious, manual work

• Customizable workflows that allow you to tailor your processes to your specific industry and business needs and goals

If you’re looking for a service platform that can streamline operations, increase productivity, and keep your customers happy, Kustomer delivers across all these fronts.

Ready to see how Kustomer can transform your customer service? Book a demo today and experience the difference firsthand.